Saturday, March 24, 2007

Dopers Suck

For Immediate Release:

DOPERSSUCK.COM AND SOCKGUY DONATE FUNDS TO JUNIOR CYCLISTS

Boulder, CO –March 23, 2007– Dopers Suck and SockGuy are proud to announce the first donation to two deserving Junior Teams from the sale of the Dopers Suck socks in 2006.

The ACA Mudskippers Junior program in Boulder, Colorado and Team Swift Junior Development team based in Fulton, CA., are the two winning junior development teams this year.

ACA Mudskippers Beth Wrenn-Estes, Executive Director of ACA said “ACA is most excited to have Doperssuck.com and Sockguy on board with our ACA Junior CX Team – The Mudskippers. Our philosophy in the ACA is to start all of our juniors out on the right foot and practice fun, fair, and fast. Our mission and that of our sponsors is critical to our success.”

Team Swift Director, Laura Charameda said, “On behalf of the entire Team Swift organization, I would like to express how appreciative and proud we are to have been selected for an award of support from SockGuy and the Dopers Suck Organization. A high standard of honesty and ethics is expected of Team Swift athletes, and more senior riders develop a strong sense of obligation to setting a positive example for the younger Team Swift riders behind them. This award is completely consistent with Team Swift's philosophy that racing must be fair and honest, and moreover, that cycling should always be a
healthy component of every rider's lifestyle.”

Each team will receive $500.00 to help ease the cost of running a high quality junior team in today’s competitive race market. This donation was made possible by the support and sales success of the Dopers Suck socks around the world for the last 6 six months of 2006.

“We hope to write am even bigger check at the end of this year to more deserving Junior Teams as the Dopers Suck message and movement continues to grow every day.” stated SockGuy President, Michael Foley.

Dopers Suck founder and Boulder Cycle Sport owner, Brandon Dwight added, “I want kids to have the opportunity to learn about bicycle racing, and to know they can have fun, stay healthy and be competitive with out taking performance-enhancing drugs.”

Dopers Suck and SockGuy will continue to donate a portion of the proceeds of the socks featuring the Dopers Suck logo each year to junior cycling development programs across the country.

Dopers Suck socks will be available through the Dopers Suck website (www.doperssuck.com), the SockGuy website (www.sockguy.com) and at select SockGuy dealers nationwide. Interested dealers should contact SockGuy at 888.232.5376.

About Team Swift

Team Swift is a community-based cycling development organization that brings cycling to athletes 8-18 yrs in age with an emphasis on enjoyment of cycling as a sustainable component of their individual and family lifestyles. Young riders are coached and mentored as they are introduced to racing. Most such young riders become involved in Team Swift's Performance Plan system that gives them progressively more intensive racing experiences, which historically has resulted in successful elite and professional cyclists emerging from the Team Swift ranks. For more info about Team Swift go to: www.teamswift.org

About ACA Mudskippers

About Dopers Suck

Dopers Suck is an organization that opposes the use of illegal performance enhancing drugs in all sports. For more info visit: www.doperssuck.com.

About SockGuy

SockGuy, manufacturer of the most comfortable socks you’ll ever wear, is a ten-year-old San Diego-based company providing specialty socks that feature superior comfort, cool designs, and extreme durability. SockGuy has hundreds of original sock designs to fit a variety of athletic activities that are sold in thousands of retail locations across the U.S. and distributed throughout Australia, Canada, Europe, New Zealand, and the U.K. The company creates customized logo socks for events, clubs, companies and schools, so they can be found at large and small events everywhere. More information can be found at www.sockguy.com.

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Contact: Brandon Dwight / 303-444-2453 /

brandon@bouldercyclesport.com

Contact: Michael Foley/ 760-804-1344 /

michael@sockguy.com

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